Oliver Kid: Artist Branding
and Creative Direction
After landing on Spotify’s Latino Rising playlist, Oliver Kid wanted a stand-out and recognizable visual identity.
Producer, composer, and DJ from Venezuela, with several successful projects such as ondas - a latin pop duo, Oliver launched his solo project as Oliver Kid, collaborating with other rising latino artists.
Alongside Andres Pestana, we created Oliver’s visual identity as an artist. From personal branding, social media presence, to each single’s launch, we created a look and feel authentic to Oliver’s identity as a rising artist.
BRANDING
Logo and Visual ID Exploration
Collaborating with 3D artist Yippiehey to create a unique vis ID to carryout through each of Oliver’s first set of single releases. Oliver’s studio album is called “The Playground” so we wanted an equally playful and cheeky approach.
initial sketches by isa
first passes from Yippiehey
final version
We carried on the idea of the “toy heads” over to each cover and custom designed a head for each of the collaborating artists.
cover art
Social Content
We also shaped and planned Oliver’s social content, showcasing his unique approach to producing and focus on collaborating with rising artists.
