Skip our skippable Eggo YouTube ads, and agree to L’Eggo your Eggo. We then served the L’Eggo-ers and those who stuck around different bumper ads. L’Eggo or not, our skippable ads increased engagement from .6% to 14%.
Eggo Skippable YouTube ads, created with Leo Burnett for Kellogg’s, 2019
CD: Meg Farquar
Producer: Cassie Cooper
Audio: Another Country
Finish: Digitas
don’t worry,
Unwither’s Studios.
We toasted a clever media tactic to golden perfection. A decision tree showed our fans and haters different ads, based on if viewers skipped our skippable ads.