#WeSeeUs firmly established Trans Lifeline’s already strong legitimacy with a new brand identity. The campaign directly raised $36,000 in one day.
Our Trans Day of Visibility launch
The trans influencer community is especially strong. The trans community is no stranger to isolation, and has a strong and supportive influencer community.
#WeSeeUs got #Noticed
Influencers started #WeSeeUs, but the community embraced the campaign.
#WeSeeUs on Instagram
What trans people said about #WeSeeUs
“I’m far more in favor of @TransLifeline’s version of #TransDayOfVisibility which is #WeSeeUs. Recognition by cis people is not valuable to me; that recognition is nearly always contingent.”
— Tweet
“Our commitment to caring for our people doesn’t waver — it’s our star to steer by, no matter the weather. Trans Lifeline isn’t going anywhere.”
— Rev. Elena Rose Vera (she/her)
Executive Director of Trans Lifeline
“It took me forever to gain the courage to be visible. I’m never going back!”
— Tweet
““THIS CAMPAIGN IS HOPPIN. Idk how it affected donations but it looks so clean and professional and powerful? Seriously the format is BEAUTIFUL and you did an AMAZING job.”
— Longtime Caller of TLL