To increase diversity and inclusion at our agency, we made Leo Burnett branded pronoun pins.

 

Our goal: keep it professional, short, and sweet, with instructions for those confused by pronouns.

We also hired Praxis Chicago, a trans inclusive training group, to provide pronoun education.

IMG_0980.jpg
Copy on the back

Copy on the back

Example in situ

Example in situ

We ordered 300 pins and ran out of she/her and he/him buttons after a few days. The agency re-ordered more!

Previous
Previous

Trans Lifeline