The sound of Eggo Waffles: a sonic logo odyssey
Eggo challenged us to create sonic branding around their new tagline (L’Eggo with Eggo). We looked to the brand’s legacy
as the first toastable waffle and searched for the toaster-iest toaster noise, alongside a “waffles-r-ready” ding - bringing us
to the heart of Diamond, Missouri. And then we made a documentary.
Our adventure culminated in a modular sonic branding tagline, toaster pop, and ding! - debuting across the commercial world.
if this was an Italian docu-film
Len with deer blood.
Eggo Waffles + Leo Burnett
ECD: Mariana O’Kelly
CD: Nick Stoner + Nick Howard
Producer: Harry Bradeburg
Director: Steven Pieper
Editor: PxP
Audio: Beacon Street