what the puff’d?!
Cheez-It perfected the cheese puff. But it was simply too innovative, and caused consumer confusion. Was it a marshmallow? A Cheez-It gusher? When they finally tried it - they loved it.
Consumer confusion became our creative strategy. And Kellogg’s biggest launch of the decade had high expectations, but is projected to outperform the brand’s last super successful launch (Cheez-It Snap’d (which we also did)).
Created for Kellogg’s Cheez-It Puff’d at Leo Burnett with Pub 1949, 2022.
CD: Michael Shirley
Producer: Chris Webb
Director: Mike Bernstein
Editor: Whitehouse
Audio: Wave Audio
Finish: Carbon
TV/OLV
introducing: the puff’d’erizer 5000
Created by Cheez-It’s most promising Cheez Geek (inspired by Kellogg’s brilliant food scientists) Gabbi shows new Cheez Geek, Charlie, a sneak peek of her latest creation.
also social
If Cheez-It’s ultra dedicated Cheez Geeks controlled our social, what would they make? (This)
