Tony the Tiger is a vTUBER!
Tony the Tiger is a vTUBER!
Shocking news!! The kids are not watching TV anymore. They’re watching 3D rigged anime characters on Twitch (aka, vTubers). For Tony to break through to this generation, we converted him to a virtual streamer, and released him to the mercy of the internet.
’Twas the most watched branded stream EVER—with 14k consistent viewers for 1.5 hours. Tony even beat the most popular hot tub streamer.
Kellogg’s Frosted Flakes, 2022
CD: Evan Schultz and Aaron Pendleton
Model/Rigging: Tiltshift
Production: eSports Engine + Twitch
We built Tony a
Milk-cooled PC
we did our research and we were ready to meme.
Legally, please do not drink the liquid coolant in your PC, even if it is milk.
We made Tony say Pog.
Very very very real and expensive research pointed us to the top gaming lingo guaranteed to win over a teenager’s heart.
Tony also said ara ara, awooo — and he noticed you as your senpai.
WINNER - TBD PLACEMENTS
Categories: Media Innovation, Media Content/Partnerships & Brand Integration
NOMINEE
Category: SOCIAL - Events & Live-streaming
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