Teaching our mascot how to BE A GAMER.
Compared to the legacy big spenders in gaming: Doritos, Mtn Dew -- Cheez-It was a total noob. So when the brand wanted to dive into gaming, we owned our noob status. Our mascot can’t really game (because he’s a wheel of cheese), but we really, really tried to teach him how.
CD: Sam Shephard
Producer: James Walter
Director: Fatal Farm
Editor: Harbor
Audio: The Pub
Finish: Harbor
Are ya winning, Cheez?
Look, Reddit. We did the meme.
CheezClips
We edited a stream clip — just like all the coolest
streamers do!
We got the gaming tutorial people to teach Cheez how to win.
IGN - the internet’s source for all things gaming, was our last hope in teaching Cheez how to be a gamer.
We created a 6 episode series on how Cheez could hopefully learn from the best and put his skills to the test.
We brought Cheez’s game to
the masses as a Snapchat Lens—
how it started
how it ended
scan to play!
And translated Cheez’s origin story to meme
People paid money to award our ad.
