Kellogg’s Jumbo Snax (cereal but bigger and for snacking) launched with a cartoon superhero nostalgia-driven jumbo campaign, targeting parents who’d want to introduce their favorite Saturday morning cereals to their kids.
Our results were too jumbo for testing, we broke a receptivity record with our target. And, saw a 20% increase in sales after the first week on air!
Jumbo Snax, 2020. Leo Burnett, for Kellogg’s.
CD: Meg Farquar
Producer: Shannon Leigh
Animator: Consulado
Sound: AntFarm
(We promise the beginning does not buffer like that on-air, we just thought it was cool a stranger uploaded it for us!)
It’s JUMBOOOOO!
It’s JUMBOOOOO!
Every great cartoon needs an opening theme.
This one will get jumbo stuck in your head.
Meet the Jumbo Heroes!
In the Kellogg’s Cinematic Universe (KCU), Tony the Tiger and Toucan Sam grant Tiff and Samuel the jumbo power of Jumbo Snax.
Our jumbo heroes needed elements from each iconic mascot, while still clearly reading as retro superheroes.
Original designs, hand-drawn by Isa, are on the far left and far right. This concept art inspired the final designs, by Consulado, in the center.
All character animations were hand drawn to stay true to 80/90s cartoons.
The Jumbo Snax, their powers, were 3D scanned and rendered for jumbo appetite appeal.
(Tiff is actually short for Tiffabeth. Please don’t tell anyone.)
Fan mail
Full opening theme
So many people asked if we were making a show, sadly we aren’t :( but at least we got to make a full track with our awesome friends from Antfood!
