Awards
Connection Strategy - GOLD
— J Chiat Awards, 2021
Non-Profit Strategy - SILVER
— J Chiat Awards, 2021
Trans Lifeline (a peer support hotline for the trans community) wasn’t raising the funds it deserved. Aligning with Trans Day of Visibility, when the trans community gets an influx of media, we created a microinfluencer campaign which redefined trans visibility as visibility within the trans community.
we see us
/
we support us
/
we fund us
/
we help us
/
we see us / we support us / we fund us / we help us /
With no budget or paid support, #WeSeeUs raised $37,000 in one day, fully funding the hotline for 3 weeks.
2 years later, the campaign represents a turning point in Trans Lifeline’s following.
Trans Lifeline - Trans Day of Visibility/Social Distancing Influencer Campaign, 2020
CDs: Len and Britt Meyer
Project Manager: Julia King
Art Direction: Isa
Production: Isa
Trans Lifeline is a trans peer support hotline operated by trans folks, for trans folks.
We utilized the trans influencer community, many of whom were already fans of TLL’s services, to promote a message of unity, community, and visibility on TDoV.
We made gifs and stickers, custom filters for influencers, and social practices to guide them into the future.
Visit the Site →
“THIS CAMPAIGN IS HOPPIN. Idk how it affected donations but it looks so clean and professional and powerful? Seriously the format is BEAUTIFUL and you did an AMAZING job.”
— Longtime caller of TLL
