Cheez-It finally decided to be on TikTok.

And we said: We’re gonna to make them weird. Like, fanatic-employee-who’s-obsessed-with-Cheez-It-made -them-in-her-spare-time-weird.

And they said: No.

And we said: Please.

And they said: Ok.

And then it outperformed all their benchmarks.

Cheez-It, 2021. CD: Michael Shirley. Production: James Walter. Director: Robert Stockwell. Edit: Paradise Pictures (and also Isa)