it’s time to go outside.
Vaccinated and thriving—parents were now expected chaperone their kids out of new normal and back into old normal. Nutri-Grain knew this was a source of parent anxiety, so we created a rE-Learning series to help them get back to routine, with SNL directed spots.
Created for Nutri-Grain, at Leo Burnett with Pub 1949, Spring 2021.
CDs: Kara Coyle and Caitlin Fitzgibbons
Producer: James Walter
Director: Hannah Levy
Editor: Hutch Co.
Track: Vanessa Thurlow
Color: Company 3
where it all began—
Nutri-Grain: Come Prepared
After 7 years of silence, Nutri-Grain wanted relevance with modern parents. We crafted Come Prepared as the brand’s new slogan, as cheat code to a smoother morning, with accompanying TV and social.
The brand preformed at historic highs, and the platform is still in use today.
Created for Nutri-Grain, at Leo Burnett with Pub 1949, Summer 2020.
CD: Krystyn Campbell
Director: Adam + Dave
Editor: Optimus
Sound: Another Country
Finish: Optimus
