Sandwiches, meet your Cheez-It Snap’d savior.
After a century of adding 100% real cheese to snack-time, Cheez-It wanted a taste of lunch. They gave us a new mission: position Cheez-It Snap’d as sandwiches’ perfect pairing.
An elite force was born, entering the world with a cheesy action montage and a branded content campaign fitting of the cheesiest side of plate in the game.
Cheez-It Snap’d, Save Lunch. 2021, Leo Burnett + Pub One, for Kellogg’s.
CD: Michael Shirley.
Creatives: Len + Isa
Producer: Carrie Lewis and James Walter.
Director: Connor Martin.
Editor: Whitehouse.
Audio: Earhole. SFX: Carbon.
100% real cheese makes lunch 100% better.
Our Snap’d Squad expertly saves sandwiches from boring, stinky chips in an epically cheesy action movie sequence.
We called expert backup.
To prove Cheez-It is the perfect match for sandwiches, we tapped Cheez-It superfan, Andrew Rea, the Babish Culinary Universe, and Mytical Kitchen to show the true potential of this pairing. We asked them to make a sandwich to pair perfectly with Snap’d, and they completed their mission deliciously.
(the 3 videos have been removed from YouTube (If you are an internet hacker and can help us recover them, please contact us.))
GOODBYE CHIPPIES!